Fredsted Identity
The visionary mind behind the company, Kasper Fredsted, wanted to combine his knowledge of hardwood and personal interest for interior design and architecture. Realising the vision, the Fredsted-name is built from a passion for an honest material and a desire to create a high-end yet personal brand.
A cold afternoon after hours in March 2014, the first ideas came to life. In between architectural visits and foreign travels, Co-owner and project manager Thomas Bak, and Kasper Fredsted met up in the authentic kept Café Elefanten in the old kept Carlsberg Brewery building in Copenhagen.
The company name needed to hold both a story, a personality, and a vision. Giving the location of our company (Aarhus), wherefrom Kasper origins, the name took its form. Thomas with dedication to a life working with wood in all shapes for architectural spaces, Kaspers’ from travelling the world’s finest forests and upbringing in the exclusive world of hardwood trading, combined with a strong personal interest for interior design. With shared passion for good craftsmanship and beautiful wooden solutions in architectural constructions, they embarked on their journey, and together shaped the heart and soul of the Fredsted brand.
Personal Passion
”Our personal passion for beautiful wood drives
us to do our utmost to give our customers an
outstanding product and an experience out of the ordinary.”
– Kasper Fredsted & Thomas Bak
“We believe that a floor is the most unique component of any space.
Not only is a floor the biggest single furniture in any space, it also shapes the foundations for life´s essentials to unfold”
With Danish blood and character as the root of our brand, we instantly committed to a proud Danish design nation, where traditions, responsibility and design philosophy are, and should remain defining values in the years to come.
Our DNA should reflect us in all aspects of our brand, the language we speak and our philosophy of creating beautiful solutions for architectural spaces. Pushing boundaries and testing materials are what drives us, and to keep our brand alive, we need to move forward and stay relevant.
We are a Danish brand designing and producing exclusive flooring and wooden solutions. An inevitable part of our identity is full attention to details through the whole process from forest to floor.
Our team are driven by a genuine passion for one of nature’s most amazing materials, and to create a dialogue with our customers through our natural materials guiding them from concept to completion.
